Reda Rewoolution

Merino wool activewear

Rewoolution is the first Italian sportswear brand to obtain B Corp certification, the most advanced international standard aimed at measuring the economic, environmental and social impacts of member companies.

Rewoolution is the Reda Group's sustainable Merino wool activewear brand. It was in the Valdilana company, in the province of Biella, that the idea was born of adding a real line of technical sportswear to the production of fabrics for large fashion houses. With over 150 years of experience in the production of the finest Merino wool fabrics, the Reda wool mill - founded in 1865, taken over and relaunched in 1919 by the Botto Poala family - sets in motion a process of study and improvement of spinning techniques, to obtain a fabric suitable for all outdoor sports.

  • Technical underwear
  • Technical, thermal and sports clothing
  • B-Corp certified clothing
  • Made in Italy products
  • Underwear of quality and sustainability
  • 100% Merino Wool